Women of Color Business Owners Research Grant Program

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NORFOLK, Va. (WAVY) — A local businesswoman is continuing a grant program created during the COVID-19 pandemic to help businesses thrive.

In 2020, President and Founder of the ARDX Foundation Dr. Angela Reddix launched the Reddix Rules Fund.

“We started at the height of the pandemic, when there was so much uncertainty. As business owners, we had no idea what tomorrow would bring,” she said. “I remember these family businesses that had to close their doors. Really, we’ve all closed our doors. I thought of women who are solopreneurs, who had to feed their homes.

Fast forward to 2022, Reddix is ​​accepting applications for a third cohort, where women business owners of color have the chance to win up to $25,000.

“Scripture says ‘to whom much is given, much is needed’. This has been the story of my life. Every time I donated, something major happened in our business. I tell you my story, my path is not only created for me. It is created for others to benefit from the experience, the education, the access that I have had,” she said.

Reddix says this year’s cohort is focused on helping women 40 and older.

“A lot of times when women approach their 40s and 50s they think ‘would, could, should’. There is so much ahead of us that we can use and develop our wisdom that gives us courage and courage. that we can use in our business,” she said.

Acceptance into the program will also include operational excellence, mentorship, and mental/emotional resilience training.

Applications are open until April 30 and the top 10 winners will be announced on May 19.

Reddix says applicants must have viable businesses.

“The way we turn poor communities into prosperity is through employment. We want to start businesses. Yes, individuals can support their household, but can they employ at least five other people,” she said.

Reddix also says that the video portion of the application is important and those who apply should look presentable in presentable settings.

“Speak from the heart. The best story wins. If you’re not passionate about your business, you can’t expect anyone else to be passionate about it. Passion sells,” she said.

As for continuing the fund for years to come, Reddix says the women who were part of Cohort 2 inspired her to continue for their third year and says many more years could follow.

“I will continue to do so until I feel that I have a new mission. So every May is my mission and until I hear otherwise the plan is to continue but don’t wait until next year. Apply this time. That’s what I know for sure,” she said.

To apply, Click here.

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