Texas Border Affairs
LAREDO, TX — Connect Travel, owner and producer of eTourism Summit, announced the winners of the 5th Annual eTSY Awards of Excellence in partnership with Expedia Group Media Solutions and Zartico. The Laredo Convention & Visitors Bureau – also known as Visit Laredo – is delighted to announce that it has won the award in the category “Innovation in Influencer Marketing” for its “Welcome Back to Laredo” campaign.
This recognition goes to destination marketing organizations and their media partners to applaud the best 2021-2022 campaigns and programs with awards in categories that include innovation in brand refresh, viral campaign, brand marketing, influencer, podcast, social media, video and website. The public used a QR code to create a new category on the spot, registering their votes for “Best of the Best”.
“We are extremely proud of the ‘Welcome to Laredo’ campaign rolled out in November 2021, when border restrictions were lifted, which introduced Laredo to our Mexican market and spread the message that we are ready and excited to finally be able to welcome them back. said Aileen Ramos, director of the Laredo Convention and Visitors Bureau. “Being recognized by the eTourism Summit Excellence Awards is a testament to the extraordinary work the Visit Laredo team does every day.”
Visit Laredo also saw one of its staff recognized at the summit, with Visit Laredo Marketing Coordinator Ana Reyna Arzate named an Emerging Tourism Star for 2022. The eTourism Summit launched the Emerging Tourism Stars program in 2021, in partnership with MMGY Global, to recognize astute individuals in the domestic tourism industry who excel in the digital travel space.
Arzate is one of nine honorees selected from across the United States to carry this distinction, and the only Texas tourism representative to receive this honor. The other eight winners come from Arkansas, California, Georgia, Louisiana, Minnesota, Mississippi, New York and Puerto Rico.
“I am honored to be selected as one of the Emerging Tourism Stars of the 2022 eTourism Summit among talented people in the travel and tourism industry,” said Arzate. “I’m proud to represent Laredo, TX, serve my local community and learn from my peers across the country while sharing my passion for tourism and digital marketing!”
To learn more, please visit etourismsummit.com and click here for the full list of winners.
For more information on the Laredo Convention & Visitors Bureau or Laredo as a travel destination, go to visitlaredo.com or download the Visit Laredo, TX app from the Apple and Google Play stores.