University of Wolverhampton Business School: bridging tourism and hospitality


With restrictions lifted, many are eager to travel again. Destinations welcomed nearly three times as many international arrivals in the first quarter of 2022 compared to the same period in 2021, according to the World Tourism Organization (UNWTO).

Are airlines, airports, hotels, restaurants and other service providers ready for this rebound? Recent events suggest otherwise. Many are in dire need of quality professionals who can demonstrate resilience and promote sustainability.

Source: University of Wolverhampton Business School

The tourism and hospitality industries need up-to-date skills and technical know-how to manage their organizations in the “new normal”. Although there are thousands of tourism or hospitality programs, the University of Wolverhampton Business School’s Masters in International Tourism and Hospitality Management program stands out for its unique way of joining two broad areas. It is one of three higher education institutions within the 30 mile radius of the Midlands region which offers hospitality and tourism together.

Taught by experienced practitioners, the program provides students with a wide range of knowledge and expertise. The modules are built around four fundamental pillars, namely digital business, sustainable business, innovative business and responsible business. Students will study business using these general themes in order to understand how to navigate all kinds of organizations upon completion of the program.

One of the issues facing the tourism sector today, for example, is sustainability. In light of this, UoW Business School has prepared the Tourism Planning and Development Module to address this. It offers students the opportunity to dive deep into the sustainable development of tourism. Emphasis is placed on the underlying theories, practical techniques and current issues in the sector so that students can develop tourism resources without compromising the quality and availability of natural resources. As well as providing a thorough understanding of the implications of tourism development, students completing this module will be able to examine the techniques and methods employed by tourism planners and developers.

Climate change and the pandemic have highlighted the need for change in both sectors – meaning graduates need to be agile, reflective and possess critical thinking skills to be able to meet the demands of a post-pandemic world. To achieve this, the Masters program implements a range of useful activities such as off-site learning, field trips, high-level events, field trips, workshops and research projects.

This is something the BA (Hons) Tourism Management also provides. UoW Business School has strong links with industry, namely the National Trust’s Attingham Park estate, the Ironbridge Gorge Museum Trust and the Black Country Living Museum. For this reason, undergraduate students will be able to gain experience while studying after completing a placement year or summer internship. There are job opportunities in tour operators, destination marketing and management, and resort management.

Students will be able to access a range of opportunities to apply what they are learning to what is happening in the industry at the moment too, thanks to the school’s links with ABTA and the Institute of Travel and Tourism. tourism (ITT). One of these exciting experiences, the ITT Future You Conference, will even take place at their downtown campus.

During their final year of study, students can undertake a practical professional project instead of a traditional dissertation, on whatever is deemed appropriate to the study program and will be agreed with their thesis supervisor. What better way to shine in future job interviews than to show off a business artifact that encapsulates their knowledge, skills, and experience?

It is not only important to have a career at the end of the program, but to be able to choose from a wide range of options. This is also why many students choose to study at UoW Business School. Those who do not contribute to the tourism, hospitality and event sectors can opt for conferences instead. Some of the program’s graduates have even earned doctorates. Due to the University of Wolverhampton’s affiliations with the Institute of Travel and Tourism (ITT), the Association of British Travel Agents and the Association for Tourism in Higher Education, students find it easier to network and land jobs after graduation.

“I have gained additional insight into the practice through exposure to relevant industry-focused conferences such as the ITT Future You event and the Visit Britain event which featured a brilliant line-up of industry experts. industry that provided career advice, guidance and an opportunity to grow my professional network,” says student Tiffany Omoike. “Another highlight was the field trip to Attingham Park which exposed me to one of the largest nature reserves in the UK, also providing career opportunities in this sector.” You can read more about Tiffany’s time at the Business School here.

Besides the emphasis on industry exposure, both programs are successful in producing competitive graduates because of the department itself. It is recognized as a “Center of Excellence” by ITT. The range of courses offered under the bachelor’s degree, for example, focus on important contemporary topics such as destination marketing and management, and resilience and sustainability in tourism.

University of Wolverhampton Business School

Source: University of Wolverhampton Business School

According to student Bansri Savjiani from Malawi, professors at UoW Business School motivated them by a shared passion for the hospitality industry. “The Masters was exactly the program I needed to help me cultivate this passion,” shares Savjiani. “The resources, network and tools available to us as students are totally unparalleled.”

Another student, Sarah Sambay, agrees with this sentiment: “As a student in the master’s program, I acquired vast knowledge and vital skills through interactive teachings, field trips and seminars. insightful lectures given by renowned speakers from the tourism industry. This experience has opened my mind with entrepreneurial ideas that I hope will help me achieve my goals and aspirations of having my own business. »

Whether you’re a seasoned professional or new to the tourism and hospitality scene, there’s a place for you at UoW Business School. Learn more about the BA Tourism Management here, or the MA International Tourism and Hospitality Management program here.

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