Spotlight: Carma for Dynamics CRM B / OSS integration | Pipeline Magazine

By: Scott St. John

Change is not always consistent. It comes in waves, accelerating rapidly after intervals of stasis.

Harken back to the birth of the interstate highway system. In the United States, the Federal-Aid Highway Act of 1956 came into being half a century earlier, born out of the idea of ​​providing a national infrastructure to get farmers out of the mud and their products on the market faster. At the time it was adopted, it seemed like an even better idea to support the transport of troops, materiel, and aircraft landing in wartime. But, whatever its origin, we have become increasingly dependent on the interstate road network and it has transformed the way we live, where we work and how we explore the world. While sometimes messy, cluttered, and riddled with potholes, we neglect the infrastructure to focus on what more we can accomplish.

Today we can hardly imagine a world without roads, but they are taken for granted. The roads support us and connect us. Without them, there would be no Tesla. No road trips. No Amazon Prime delivery. But we don’t particularly care how they’re made, and we’re quite frustrated when they’re built, modified, and improved. We just want to get from here to there.

This is similar to what we have seen in the telecommunications industry. We have become dependent on outdated infrastructure put in place for particular functions, but no one really likes it. At the same time, the world is changing rapidly. The advent of 5G, Internet of Things (IoT) and cloud acceleration is creating unprecedented pressure on telecoms to keep up with network changes. With this acceleration, it is imperative to integrate and automate seamlessly, and enable smarter and more efficient ways of working, greater agility and a better customer experience. To go even further, businesses must meet these demands as efficiently as possible, reducing costs while accelerating and increasing revenue.

But no one cares about the old infrastructure, how it is made, or even how it works. They just want it to work. Nobody wants to use an Operational Support System (OSS), Business Support System (BSS), or Element Management System (EMS) – although many people still do. What we want is the ability to focus on innovation. Using the tools we know, like the road, to accomplish a lot. To go from here to there.

Pipeline recently had the opportunity to speak with the leadership of Carma, a company whose mission is to change the game in terms of accelerating telecom innovation. Carma has taken over the entire rich, traditional technology infrastructure of Business and Operational Support Systems (B / OSS) and integrated it into an enterprise platform that everyone is already using: Microsoft. And, Carma goes far beyond the multitude of companies that are clamoring to partner with Microsoft for simple CRM integration. Carma provides real, integrated telecom and operational functionality throughout the entire Microsoft product suite. Think about sales workflows, rules, and business processes in an email in Outlook. Thought CAD floor plans in CRM. These are cool stuff.

Over the past nine months, CEO of Carma Co-Founders Frank McDermott and COO Joe McDermott have led the team through warp-speed technological advancements to create a comprehensive platform of operations and communication based on a fundamental network inventory. Carma consolidates and simplifies the business functions of the company such as sales, orders, costs and revenues; with a basic telecommunications inventory encompassing logical, physical and business rules and processes. Then in 2020, Carma became a Microsoft Cloud Solutions Provider partner, and that changed almost everything.

“We’re all supporters of Microsoft and the Microsoft cloud,” says Frank. “This eliminated the need to reinvent the wheel and allowed us to accelerate the construction of a complete telecommunications platform for many use cases, while removing silos and consolidating applications.”

As a commercial grade platform, Carma serves all verticals including data centers, edge data centers, cable landing stations, mobile service providers, network operators, etc. . The Carma platform is also uniquely and intentionally designed to be used by all functions and roles of these verticals, from sales and operations to field staff and customer support, with data presented in views. relevant to the particular functions of the users.


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About Juana Renfrow

Juana Renfrow

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