EV Company Strategy Includes New National Sales Leadership Team and Alignment with US President Biden’s Infrastructure Plan
Australian electric truck maker SEA hits the US market
Australian global automotive technology company SEA Electric is leading the charge to deliver immediate electrification solutions that will align with the $ 174 billion (224 billion) EV investment and infrastructure plan proposed by US President Joe Biden. billion Australian dollars).
With an established retrofit capacity of 60,000 units per year, SEA Electric is expanding its strategic assembly facilities and technical centers while developing an experienced management team across North America to meet the demands and opportunities of commercial programs. and mass transit, including trucks and delivery vehicles, school buses. and government fleets.
According to Tony Fairweather, president and founder of SEA Electric, the company’s “rapid repower” initiative enables large fleets to electrify in a cost-effective and timely manner.
“We have positioned ourselves to provide an immediate volume solution and our recent investment of US $ 42 million (AU $ 54 million) has broadened our reach with wholly owned sales and service operations across the country. In addition, our current alliance with five third-party commercial vehicle customization and modernization facilities offer aftermarket conversions that are becoming very attractive to companies who can appreciate the government incentives, ”says Fairweather.
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An aggressive, relationship-oriented national sales management team has been carefully organized to meet the demands within SEA Electric’s own infrastructure, with key leaders taking over the entire North American market.
Vice President of Sales for North America Nick Casas will lead the growth of SEA Electric, leveraging his more than 12 years of national partnership expertise that includes franchise and fleet expansion on a platform. global form and working closely with partner companies such as Sumitomo and Michelin.
“The key to expanding our business is a combination of individuals with strong business development backgrounds who align with massive relationship management skills,” said Casas. “Our long-term goals go well beyond North America, including our travel across Canada – but our goals are already set around the world,” says Casas.
Anna Plaza, Director of National Accounts, is in place to support US and Canadian fleet accounts of over 1,000 units. Its primary role includes truck and van accounts, as well as all fleets of Class 3 vehicles up to 16 feet in length. With over two decades of global and national business development experience, she has held senior leadership roles at Sygne Corp. and more recently at COOP by Ryder.
Tedd Rossi, Strategic Account Director for the West Coast, brings nearly a decade of sales experience based on the premier automotive relationships with Cox Automotive to SEA Electric, expanding his expertise in Target Marketing in the field of commercial electric vehicles. Rossi is fusing its expertise in automotive technology support and account management in the sustainability sector to bring SEA Electric’s proprietary SEA-Drive powertrain platform to businesses and organizations that can take advantage of state incentives in the western region.
The future of SEA Electric
While SEA Electric’s roots will always remain in Australia, along with various manufacturing and technology capabilities, the company’s North American growth brings an advantage that can be replicated in Europe as well. Current locations for retrofit facilities in the United States include Illinois, Michigan, North Carolina, Indiana, and Iowa. SEA Electric also recently opened a new technical center in Des Moines, Iowa, and will add facilities in Chicago, the New York / NJ tri-state area and Florida later this year.
On the heels of its recent US $ 42 million (AU $ 54 million) equity financing announcement, SEA Electric also closed its latest purchase of 1,000 electric vehicle batteries from longtime technology partner Soundon New Energy. Technology (China’s leading environmental protection company). This important transaction supports the main models of SEA-Drive 70, 100 and 120 power systems from SEA Electric. While most of the initial units are destined for the United States, the rest will go to SEA Electric’s inventories in Australia, New Zealand and Southeast Asia, as well as the company’s first entry into the market. European.
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