Pura Vida Embraces the Highest Level of Corporate Leadership with B Corporation Certification


LA JOLLA, Calif.–(BUSINESS WIRE)–In light of its founding mission to do good and support charities around the world, and just in time for Earth Day, Pura Vida Bracelets (“Pura Vida”) today announced that became a certified B company. The La Jolla, Calif.-based jewelry and lifestyle accessories brand continues to generate robust growth and has been included on the Inc. list multiple times. of the “5,000 fastest growing companies in America”.

Giving back has always been at the heart of Pura Vida. A portion of every purchase helps provide sustainable jobs for artisan communities, fund charities and protect the planet. To date, Pura Vida has provided full-time employment to over 800 global artisans, raising over $4 million for over 200 charities worldwide. Environmentally, Pura Vida has helped plant over 17,000 trees through charitable partnerships and in 2019 began reducing its carbon footprint by offsetting over 5 million pounds of carbon emissions and switching to shipments made from recyclable and 100% biodegradable paper for its packaging.

Awarded by the non-profit organization B Lab, the B Corp certification is the gold standard for companies that aim to meet the highest standards of verified performance, accountability and transparency to actively promote social and environmental change. . Today, Pura Vida joins the ranks of brands like Patagonia, Allbirds and Bombas in continuing their commitment to using business for good.

“I am proud to announce that we have joined over 3,800 other B Corps in the global movement of people using business as a force for good,” said Paul Goodman, co-founder and chief financial officer of Pura Vida, which expanded its business model with the August 2021 opening of its first retail store in San Diego. “We have always put our workers, our community, our customers and our environment at the heart of everything we do. More than ever, we are committed to “Be the change!”

About Pura Vida

Founded in 2010, Pura Vida resonates with consumers around the world with a colorful, surf-inspired aesthetic that sets its stackable jewelry, accessories and apparel apart. Its highly engaged social community of over 3 million followers is deeply connected to the brand’s mission to give back and do good. Pura Vida is headquartered in La Jolla, California. Visit the website at puravidabracelets.com. Follow the @puravida brand on TikTok or Instagram. Pura Vida was acquired by Vera Bradley, Inc. in July 2019.


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