Pinterest unveils shopping features… and other tech news for small businesses this week


Here are five tech events that happened in the past week and how they affect your business. Did you miss them?

1 —Pinterest unveiled new shopping features, including its Shopify checkout integration.

Pinterest last week announced new features allowing users to make in-app purchases. The new toolTo verifyhas already been used in beta by some merchants in the US through Shopify. Pinterest will use a new programming interface to help automate catalog updates and uploads. Pinterest will also be rolling out a new feature called Your Shop, which will provide personalized pages based on user preferences and activities. (Source: Pymnts)

Why it matters to your business:

Many small businesses use Pinterest to drive customers to their products and if you’ve been there, now is the time to take advantage of their shopping features to sell products on the platform.

2 — “No-Code” brings the power of AI to the masses.

There has been an increase in new products that allow anyone to apply the powers of artificial intelligence without having to write any code. What previously required teams of engineers to develop can now be done by a single, inexperienced person. The no-code explosion is partly due to advances in AI that are helping to power no-code platforms, making website building and other programming functions easier for beginners. (Source: New York Times)

Why it matters to your business:

If you want to learn more about how low-code/no-code apps can help your business, check out my discussion with experts from three tech companies that provide these tools to their customers.

3 — Working from home increases cyberattacks by 238%, according to new research from Alliance Virtual Offices.

A recent study published by Alliance Virtual Offices revealed thatsince the start of the pandemic in March 2020 cyber crimes increased by 238%. Remote workers have proven to be the main target of cybercriminals. Despite what employers save with employees working from home, the goal of the study was to determine whether the cost of cyberattacks outweighs the savings of working remotely. (Source: Yahoo Finance)

Why it matters to your business:

One of the trade-offs your employees will have to make to benefit from working from home is allowing for more monitoring. This means paying an IT company to make sure their computers are running the latest security software, updated to the latest operating system, and accessing the internet through a secure router. Only then can you reduce your risk of falling victim to a ransomware attack.

4 — Does the use of employee surveillance contribute to the Great Resignation?

A recent study focused on HR technology found that 95% of HR managers plan to implement productivity tracking and reporting methods for remote workers or have already done so. A study last year by Gartner found that monitoring remote workers can lead to increased employee burnout, decreased job satisfaction, increased stress, and higher quit rates. (Source: SHRM)

Why it matters to your business:

I believe there are better places for a small business owner to invest their limited resources other than employee monitoring technologies. The whole point of giving your employees this kind of flexibility is to allow them to manage their schedules as long as they do their job and keep their promises. You don’t need monitoring software to determine this.

5— Contactless shopping is becoming fashionable. Discover the new store of a clothing rental start-up.

Cabinetan online clothing rental startup is testing its new Armoire Go store. This Seattle-based physical store offers a contactless service to return or pick up clothing orders. Users can log on to tablets and lay the clothes on a table that reads RFID tags attached to items. Descriptions and pictures are displayed on the tablet to confirm and after only a few minutesbuyers are ready to go. (Source: GeekWire)

Why it matters to your business:

Contactless commerce is one of the things that will be a long-term holdover from the pandemic. Many shoppers not only prefer it, but expect it and that’s important if you’re running a retail store. This is why you should seriously consider and adapt to some of the technologies Cabinet Go uses.


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