What role do you see health tech and insurance tech companies playing in integrating technological advancements to accelerate employee/corporate health and wellness programs?
In the post-pandemic world, companies are actively exploring technology solutions as essential parts of developing a comprehensive employee wellness strategy. They understand that the right wellness program can boost individual performance, promote resilience, address mental and physical health issues, and increase job satisfaction. Well-designed wellness programs can complement efforts to create a strong employee experience by providing them with a sense of belonging and understanding, which translates into improved organizational performance. New age health technology platforms are harnessing the power of technology to personalize applications and programs directly at the employee level. Based on the benefits structure, these health technology platforms use modular technology to design dashboards that meet the specific needs of companies and their employees.
What trends are you seeing in the employee health insurance segment?
As we observe, the GDP spent on healthcare is 2-2.5% compared to 12-20% in most developed countries, which is why private healthcare expenditure in India has always been high and not are only increasing.
With the rise in out-of-pocket healthcare spending, there has been a constant and growing need for health insurance and Medicclaim policies, a shift we are now seeing in the healthcare industry. From now on, roundtable conversations are no longer limited to hospitalization benefits. In addition to this, the ongoing pandemic has not only made people aware of the need for cashless health insurance / Mediclaim policies, but has also made all of us aware that insurance (secondary care) must be linked to primary care services. such as medical teleconsultations, diagnostics and medicines – the part on which we spend 62% of our personal expenses. Whether they are businesses, end-employees or retail users; all realized the importance and need for OPD/Primary Healthcare coverage.
As for benefits, traditionally they were synonymous with GMC/hospitalization insurance only. Then came the wellness trend, and now with the growing demand and need for holistic coverage plans, many companies across all industries are offering insurance-backed OPD benefits to their employees in addition to the group health insurance. Even when not provided by the company to all employees as a sponsored benefit, we consider OPD to be the most popular top-up among employees.
This rapidly accelerating trend is only expected to increase from now on and we believe that more companies in India will follow soon.
Additionally, health insurance plans are becoming entirely cashless and focusing more on options for the elderly, maternity care, childhood illnesses, critical illnesses, and more. Private players are definitely bringing innovation and new health products to market in the form of API integrations, health tracking through wearables and mobile technology, using AI and science data to predict customer health and in fact provide wellness benefits to employees to improve their daily health.
Obviously, these trends contribute to a sustainable ecosystem and being in this industry, Visit Health is committed to building the relevant infrastructure, network and technology and will continue to do so for years to support the trends.
Do you think health benefits should be mandatory for an employee, if so, why?
Companies that provide employee health benefits succeed in building a team of people who are more productive and involved in the day-to-day activities of the organization. Healthy and happy employees tend to be more productive than unhealthy ones. It is a win-win situation as it results in many benefits for the business. Wellness programs not only boost productivity, but also increase employee engagement, morale and retention, and reduce health risks. There is a positive relationship between employee well-being and business performance. A good employee wellness program should address the emotional, physical, mental, and financial well-being of employees. So yes, health benefits should be mandatory for employees.
Do you think OPD requests are increasing more than those from hospitalized patients?
COVID-19 has sensitized Indian businesses on the importance of health insurance. However, the focus has shifted from inpatient expenses to outpatient expenses such as regular medical visits, pharmaceutical benefits, etc. to encourage employees to stay healthy.
Currently, only about 10-12% of Indians are covered by private health insurance policies. Reports suggest that OPD expenses account for 62% of total healthcare costs in India, but traditional policies only cover hospitalization benefits. Supplementary policies available for OPD offer some discounts but are not comprehensive in covering out-of-pocket daily medical expenses With the Covid threat still looming, OPD visits and costs are only expected to increase further.
Over time and growing uncertainty, employers have come to terms with the fact that health insurance is more than just coverage for hospitalization costs. From being a subsidiary objective, OPD services have now begun to gain in importance. Observing an underlying need for primary health care coverage and a need for a system that can close this gap and instead provide coverage to people early on, even before they are hospitalized; OPD services have started to gain in importance in relation to hospital expenditures.
How is Visit Health making a difference in health technology and insurance technology and what are your future plans?
Employee wellbeing should be the ultimate priority for organizations as they contribute to the growth of an organization. Traditionally, employee health policies meant hospitalization benefits, but now employee wellness is a broader term that includes mental wellness, fitness, nutrition, diagnostics, appointments, and more. you to the doctor, etc. In light of this transition, Visit – an integrated HealthTech platform – bridges the huge gap between primary and secondary care for employees by offering unlimited access packages to employees and their dependents. Visit has designed custom enterprise solutions under OPD with cashless and reimbursement models, pre-employment and annual health checkups, gym and studio memberships, comprehensive EAP, telemedicine and well -be for the employees. As a high-tech driven platform, Visit provides 24/7 access to on-demand healthcare services to the underserved population of India.
As a holistic health benefits platform, Visit envisions being a leader in primary care. We are onboarding more doctors to expand our OPD, Diagnosis and Checkup network and aim to be the go-to digital health and primary care service provider in India. Visit Should be as synonymous with health and wellness as Myntra as a fashion marketplace or Netflix for OTT content. On the technology side, Visit continues to focus on upgrading technology integration and solutions for the seamless care journey of all stakeholders. Additionally, it plans to improve its multi-faceted gamification process with a new, more engaging and exclusive rewards system.