Meetings & Incentives Worldwide integrates Bizly into the SMM platform


Meetings & Incentives Global strategic meetings consultancy Intent Strategy Group has partnered with simple meetings technology platform Bizly to integrate the latest technology into its broader meeting management offering. Called Simplified+, the offering creates an end-to-end platform that handles simple meetings separately from complex meetings through a single customer-defined intake form. Simple meetings are conducted through the Bizly platform, while more complex events are routed to a platform like Cvent and tracked with the third-party meeting provider.

According to the companies, the integration creates a one-stop-shop for an array of meeting types, with the ability to collate data capture and reporting into the management system to track total spending and meeting trends.

Small meetings can represent up to 80% of the total number of meetings scheduled for an organization, but they are often organized by ad hoc schedulers. Intuitive technology is a plus in this scenario, but ISG will also provide a support system for ad-hoc organizers through a Simplified+ concierge program to help users optimize Bizly’s feature set.

“The legacy challenge has been the ability to ‘size’ a solution for this industry where Cvent and an elaborate M&E admissions process can be overkill,” said Lisa Palmeri, ISG vice president and principal consultant. “Simplified+ would benefit any organization that is unable to capture this volume of business today using existing processes and technologies.” The platform is available now.


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