Spending on business travel in the Middle East is expected to rise 32% this year, following an expected 49% rise in 2021, organizers of the upcoming Arabian Travel Market (ATM) in Dubai have said, citing a World Travel & Tourism Council (WTTC) report.
ATM will take place at the Dubai World Trade Center (DWTC) from May 9-12.
Danielle Curtis, ME-ATM Exhibition Director, said: “This positive data will provide a welcome boost to business travel and tourism professionals across the Middle East region, as economies around the world around the world are beginning to ease travel restrictions, despite the disruptions caused by the outbreak. of the Omicron variant.
“In 2021, business spending growth for the full year is expected to have outpaced leisure travel spending by 13%, 10% and 1% respectively in the Middle East, Europe and Africa.
“Aviation experts speaking at ATM 2021 expected business travel to lag leisure travel, but this estimated 32% increase comes on top of an expected increase in 2021 of 49% which, although 2020 was a difficult year, the business travel segment is now clearly accelerating towards pre-pandemic levels,” added Curtis.
In terms of business travel spending in 2021, the report ranks the Middle East region first with a 49% increase, followed by Europe and Africa (36%), Asia – Pacific (32%) and Americas (14%). According to the report, the Asia-Pacific region will lead the world in 2022 with 41% spending growth, followed by the Americas with a 35% increase, the Middle East with 32%, Europe with 28% and Africa with a 23% increase. .
“Business travel will also be in the spotlight this year on ATM’s Global Stage, where the world’s leading business travel and meetings trade organization, Global Business Travel Association (GBTA), will discuss its latest content and research on business travel, in two main sessions – “The Future of Business Travel” and “Building a Sustainable Business Travel Program,” said Curtis.
The WTTC report was compiled in collaboration with McKinsey & Company and is titled “Adapting to Endemic Covid-19: The Outlook for Business Travel” and is based on research, analysis and in-depth interviews with business leaders. travel and tourism business to enable organizations to be business ready. travel in the post-pandemic era.
The report concluded: “…our research leaves room for optimism, with Asia-Pacific and the Middle East being the first to take off”.
Now in its 29th year and working in conjunction with the Dubai World Trade Center (DWTC) and the Dubai Department of Economy and Tourism (DET) – formerly the Department of Tourism and Trade Marketing (DTCM) – the points ATM show highlights in 2022 will include, among others, destination summits focusing on key source markets of Saudi Arabia, Russia and India.
New this year will be ATM Travel Tech. Previously called Travel Forward, the rebranded and revamped event will feature the ATM Travel Tech Stage hosting seminars, panel discussions and presentations, including presentations from the finalists of the all-new Draper-Aladdin ATM Startup Competition.
The dedicated [email protected] The forum will cover current and future trends for tour operators and attractions, focusing on growing business through marketing, technology, distribution, thought leadership and executive-level relationships.
ATM will once again play a vital role in Arabian Travel Week, a festival of events dedicated to enabling travel professionals around the world to collaborate and shape the recovery of the travel industry in the Middle East through exhibitions, conferences, information breakfasts, awards, product launches and networking events.
The Global Business Travel Association (GBTA) will address delegates on ATM Global Stage as growth in business travel spending is expected to outpace leisure travel in 2021, according to the WTTC report. – TradeArabia Press Office