Hudson extends retail contract at Birmingham-Shuttlesworth International Airport


EAST RUTHERFORD, NJ–(BUSINESS WIRE)–Hudson, a Dufry company and travel experience leader with more than 1,000 stores in airports, transportation hubs, landmarks and tourist destinations across North America, today unveiled today its revamped retail portfolio at Birmingham-Shuttlesworth International Airport (BHM).

As part of a 7-year contract extension, Hudson transformed four of its existing retail spaces at BHM into locally themed stores and introduced a new specialty-branded automated retail unit. With a footprint of more than 5,000 square feet, these new concepts honor Alabama’s culture and its significant place in American history while creating a uniquely positioned brand experience for the airport and its more than 2 .5 million annual travelers.

Travelers will find an “extension of home” atmosphere, service delivered with southern hospitality, and an assortment of Alabama-made products throughout Hudson’s retail offerings – a testament to the knowledge knowledge of Hudson and its close connection to the local market after more than 19 years of activity. at BHM. This also includes a long-standing partnership with Irmatean Watson, Inc.

“We are delighted to extend our long-term relationship with Birmingham Airports Authority with the opening of the Civil Rights Trail Market and other new locally curated stores that truly celebrate the culture of this legendary city, while promoting the excellence in the traveler experience,” said Brian Quinn, executive vice president and deputy general manager of Hudson.

“We are committed to giving visitors more of what they want and need when passing through this airport,” said airport president and CEO Ron Mathieu. “Our partnership with Hudson has helped us achieve our goal of creating an airport experience that feels and feels like Birmingham,” said Mathieu.

“The Civil Rights Movement was one of the most significant parts of American history that took place in the 1950s and 1960s. As travelers prepare to take off for their flight from Birmingham, they have the opportunity to experience the timeline and captivating images on the wall of Terminal C and learn how what happened here in Birmingham changed the world. Thanks to the incredible efforts of the Hudson team, we can now sharing our rich civil rights history with travelers near and far. If we don’t tell our own story, someone else will,” said Lee Sentell, Alabama Tourism Director and author of the Official Trails Book. civil rights in the United States.

Hudson officially unveiled the new stores at a ribbon-cutting ceremony on Wednesday, August 24, with Birmingham Mayor Randall Woodfin; Lee Sentel; Photographer for The Official US Civil Rights Trail Book Art Meripol; and other prominent community leaders in attendance.

The new stores are located in Concourses A and C, and the automated retail unit is affixed to Hudson’s other travel convenience store, Hudson Vulcan. Several stores offer automatic checkouts.

Civil Rights Trail Market by Hudson: In a one-of-a-kind concept, this travel convenience store pays homage to the historic civil rights movement and the US Civil Rights Trail. Through a partnership with Lee Sentell, author of America’s Official Civil Rights Trail: What Happened Here Changed the World, the showcase features an official timeline and powerful imagery of national and local civil rights movements. Copies of the book are available for purchase along with Civil Rights Trail branded merchandise honoring Birmingham’s leading role in movement and presence along the trail.

City Magic Market by Hudson: Birmingham’s nickname, “The Magic City”, is an inspiration for this locally named travel convenience store. The exterior of the store displays a colorful mural of music and dance found in the city’s theater district, while the product selection features local offerings ranging from “The Magic City” branded clothing to locally made food items. Birmingham such as Dreamland Bar-BQ sauce and Pilleteri seasonings, in addition to travel essentials and electronics from Apple, Bose, Brookstone and other top brands.

Sweet Home Alabama by Hudson: Named after the famous song and movie, Sweet Home Alabama by Hudson celebrates the best of the state of Alabama. As a locally themed travel convenience store, Sweet Home Alabama by Hudson offers offerings in the Media, Essentials and Marketplace categories in addition to Destinations, which offers a quintessentially Birmingham shopping experience with Sweet Home Alabama products. Renowned for its cuisine, with seven James Beard Award-winning Birmingham restaurants, travelers can also find locally made produce and cookbooks by celebrity chefs Chris Hastings, Frank Stitt, and more.

Alabama Athletic Connection: With a nod to the state’s strong college sportsmanship, Alabama Sports Connection is the ultimate experience for sports fans. This specialty retail concept offers memorabilia and sportswear, with a wide selection of brand name products from surrounding universities including Miles College, Samford University and UAB: The University of Alabama at Birmingham.

Automated Retail: Redefining the traditional retail experience, Automated Retail is a 24/7 specialty retail brand destination specifically tailored to the local market. Automated retail at BHM features accessories from Happy Socks and furry friends wearing clothes from the University of Alabama in an automated teddy bear machine from Build-A-Bear Workshop®.

About Hudson

Hudson, a Dufry Company, is a travel experience company transforming the world of travel into a world of opportunity by being a traveler’s best friend at more than 1,000 stores in airports, suburban centers, landmarks and tourist places. Our team members treat travelers like friends at our travel, specialty retail, duty-free and restaurant destinations. At the intersection of travel and retail, we partner with owners and sellers and take innovative business approaches to deliver exceptional value. To learn more about how we can make your location a travel destination, visit us at or follow our journey on LinkedIn and Instagram.

About Birmingham Shuttlesworth International Airport

As Alabama’s largest commercial airport, Birmingham-Shuttlesworth International Airport has served as the gateway to heaven for 90 years. Managed by the Birmingham Airport Authority, the airport continues to be a catalyst for growth and economic development for the entire region. For more information visit or follow BHM on Facebook, TwitterInstagram and LinkedIn.


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