Big dreams come true for Taylorville small business


TAYLORVILLE, Ill. (WCIA) – In just over a year in business, a local sustainability store continues to thrive in a small town.

Located just off the courthouse plaza in downtown Taylorville, Down to Earth Sustainability offers a wide variety of items including face wash, laundry detergent, shampoo and conditioner, soap dishes, toilet bombs and more with refill options.

Store owner Jessica Oyler launched her business in 2017, traveling to various farmers’ markets and other events in a 1979 VW bus. She has since sold the vehicle and opened her first storefront in July 2021.

“It was great to go mobile, but having a storefront is amazing,” said Oyler, who has resided in Taylorville his entire life. “Knowing that customers choose to come through my doors to support my business is an exceptional feeling.”

Besides personal care products, other items available for purchase include indoor plants, upcycled clothing, craft items and decorations, upcycled items and more. Besides its products, Oyler also has around 30 other local artists and entrepreneurs who sell their own wares in the shop.

“Taylorville has always been my first choice when it comes to opening a storefront,” Oyler said. “I grew up here and always planned to come back after college.”

To combat a developing anxiety disorder, Oyler sought peace through his passions for sustainability and entrepreneurship.

“Running a business is full of ups and downs,” Oyler said. “I have been overwhelmed with the support from my community and beyond. As most business owners know, contractors truly work 24/7. It’s hard work, but very rewarding to help contribute to my city and to see customers love what I do. love.

In addition to its usual shopping hours, Down to Earth runs several craft classes such as candle making and pottery. Customers can also admire an old-fashioned candy counter and a 1969 pinball machine put into free play for customers.

“Our city has a lot of heart and shows great support for its small businesses,” Oyler said. “I’m proud to be here in our downtown business district.”


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