BCD taps Mitchell to lead mid-market TMCs

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David Mitchell to lead BCD’s midmarket agency strategy

BCD Travel has named World Travel Service President David Mitchell as president of its middle-market-focused travel management companies, a new position, according to the company.

As president of BCD Travel Midmarket in North America, Mitchell will oversee not only WTS, of which he will remain president, but also Acendas Travel, of which BCD acquired a majority stake in 2017, and Adelman Travel Group, which BCD acquired in 2019. .

In a statement, BCD said it would pursue “the evaluation and potential acquisition of TMC and additional mid-market technology businesses.”

“The small and medium-sized business travel segment is rebounding faster than the large market, which we anticipated and is why BCD is investing more in its mid-market strategy,” Mitchell said in a statement. “Acendas, Adelman and World Travel Service each have an individual identity and culture, tailoring their solutions to the specific and niche needs of their customers. That’s why it’s important to maintain and grow these distinctive brands.”

Acendas President Brent Blake and Adelman President and COO Jason Horstman will report to Mitchell, who BCD says will “work with both leaders to refine the future direction of the three companies.” .

Mitchell joined WTS in 2020. He served as Senior Vice President of Supplier Relations in the Americas for BCD and Director of Sales for Delta Air Lines during his 36 year career.

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