Ardbeg’s first whiskey exclusive to travel retail

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Islay-based Ardbeg has created its first retail-exclusive whiskey series, called Ardbeg Smoketrails.

Smoketrails Manzanilla Edition is the brand’s first exclusive release dedicated to travel retail

The range has been designed to explore the impact of different casks on the signature style of Ardbeg whisky.

The release of the new series is Ardbeg Smoketrails Manzanilla Edition. It combines malt whiskey aged in Ardbeg American oak casks and Manzanilla Sherry casks from Sanlúcar de Barrameda in Spain.

Sitting at 46% ABV, the whiskey will be available at select airports around the world and at the “travel destination” the Ardbeg Distillery.

Dr Bill Lumsden, Head of Distillery and Whiskey Creation at Ardbeg, said: “In Ardbeg Smoketrails Manzanilla Edition, salty spray and deep nutty notes mingle with pungent aromas of soot, dark chocolate and brazil nuts.

“Clouds of pine and fennel fill the senses with notes of saddle soap and anise that trail gently behind. All I have to say to anyone who gets their hands on a bottle is prepare up for a smoky explosion.

To celebrate the launch, parent company Moët Hennessy has teamed up with Dufry and Heathrow Airport in the UK to create a pop-up in Terminal 5.

Travelers are encouraged to take a “trip” to learn more about the new release. They will have the choice between enjoying cocktails or tasting the pure whiskey, and pairing it with premium sea salt chocolate. In addition, a select few will receive a collector’s bandana.

Colin Gordon, Ardbeg Distillery Manager, said: “For each release of Smoketrails, we will pack our bags and zigzag around the world in search of new taste adventures – in this case, to the Spanish coast for the best casks of Manzanilla.

“With a unique bundle code on this bottling and future bottlings, we hope Ardbeggians will jump at the chance to get their hands on this delicious collectible dram when they’re on the road.”

Earlier this month, a bottle of Ardbeg whiskey from 1974 sold for £35,000 (US$39,893) at auction, setting a record price for a single bottle from the Islay distillery.

In August, the Scotch whiskey brand teamed up with three artists to create its first sci-fi graphic novel.

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