A Tampa Black-owned company featured in Forbes


A Tampa Bay woman who started her first business at the height of the pandemic has now been listed in Forbes magazine just months later as one of seven black-owned businesses everyone should know about.

Diandra Harvin officially launched Noite Rose last October. The line of luxury loungewear was designed to meet the needs of women who never stop giving.

“I think it’s so important that you continue to love yourself. Take care of yourself because you can’t pour out on others unless you’re fulfilled,” Harvin said.

She is already seeing the fruits of her labor. Forbes listed Noite Rose among its 7 Black-owned brands to know about this Black History Month.

“I don’t know how to describe this exactly because it happened three days ago and I’m still on cloud nine. It was an incredible feeling,” Harvin said.

Named after her grandmother, one of the company’s goals is to inspire all women.

“Her name was Rosie. She had so many challenges. She had a third-grade education, but she was able to start her own business, employ other women and give them jobs to help feed their families,” said Harvin.

Starting a business has not been without its challenges, especially as a black-owned business owner.

“Just to get help getting exposure, I often get overlooked. I feel like I’m not being seen, so having this opportunity is amazing for me,” Harvin said. “I’ve applied for several grants, no response, no callbacks, so it’s certainly been a challenge to fully fund this venture, but I’ve seen a lot of awards and today is one.”

Harvin is currently working on her spring and summer line as well as plans to host pop-up boutiques throughout the Bay Area.


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